About me

  • Alexandre Fabretti
  • Switzerland
  • alexandre.fabretti ( @ ) gmail.com
  • +41788521029
  • Industrious and creative entrepreneur, with 8 years experience in ecommerce and web business. My job is to understand client's needs in order to hit the sweet spot between user expectations, business goals, and technical constraints in a fast paced, rapidly changing environment. As a owner I manage a team of 5 people with expertise in front-end and back-ends developments. I have had to use both creative and analytical skills to translate marketing objectives into UX strategies and structured developments especially in e-commerce. My strong focus on customer satisfaction has allowed me to increase my portfolio turnover by 100% over the past 12 months. Two years ago, I moved my business in Switzerland where I improved my skills in managing a team and methods in development which allowed me to acquire bigger clients and director responsibilities. Today I am focused in complex web architectures with Magento 2 and pimcore. I also have an experience of 4 years working in the business travel industry, where I designed innovative communication tools for clients such as Hermès International and CNP Assurances with an exposure to the press and radio between France and Germany. Prior to that, I worked for 3 years in the financial markets' sector as a financial engineer for HSBC's Model and Market Risk Department. I accumulated 5 years of an international work experience.


  • IT project director, Since Jul. 2015, Geneva


    • Core responsibilities:
    • • Responsible for a client portfolio, client's turnover > CHF 50 million.
      • Developing complex ecommerce architectures (PIM, DAM, Supply chain solutions)
      • Project Management (4000H): project planning including the ability to analyze, plan, execute and evaluate work to time, cost and quality targets, dealing with IT and Marketing Departments, determining specifications, managing third party vendors (5 independants in 2017, 2 in 2016), developing and managing project budgets ( > 100k)
      • Reponsible for hosting ecommmerce platforms (VPS administration)
      • Legal aspects of project management : drafting contracts, negociating clauses, insurances
      • Dealing with marketing strategies: structural aspects of SEO in ecommerce, offering solutions and implementing them, rich snippets, micro-tagging
      • Expert in mockuping, prototyping: Translate marketing objectives into creative strategies, present and sell to client, producing POC and integrating them
      • UX Design methodology: lean workshops, mockuping and prototyping, iOS, Material guidelines
      • Creative skills in Art Directoring: offering different • Expert in page quality and usefulness: 5 years of experience as quality rater for Lionbridge
    • Technical skills:
    • • Good in Apache 2/Debian environments (LINUX, MySQL, UNIX, phpMyAdmin), managing VPS • Pimcore: consulting, development of models PIM/DAM • Programming techniques: html/css/less/Jquery (7 years), php/MVC Frameworks (5 years) • Laravel MVC framework (4 years of experience) and Zend MVC framework/Magento (7 years of experience) • Expert in Mobile first developments and responsive design (Twitter Bootstrap 3) • Strong experience in cross-browser testing (VM in Browserstack) • Experience with AGILE (6 months) • Expert and art director in vector and print design: Adobe CC (Photoshop, Illustrator, After effects) • Using github, SVN, bitbucket
  • Senior Web Engineer, Féb. 2010 to Jul. 2015, Paris


    • Responsibilities:
    • • Responsible for a client portfolio (small and medium sized companies) • Senior Front-end development (Magento, Joomla, Prestashop, full-stack developments) • Back-end developements in Laravel • Mobile first front-end framework Twitter bootstrap • Crossbrowering • Development of elearning games/quizzes • Video media players • Art directoring: logos, print documents
    • Technical skills:
    • • Adobe suite: illustrator, photoshop, Indesig, AfterEffects • Languages: php, html, javascript/jQuery, less/css • Scripts: Magento 1, Laravel, joomla, Prestashop • Art directoring, Mockups, prototypes
  • HOMNIBUS (Communication and Event planning), from 2005 to 2010

    Business owner

    • Business seminars and incentives - Conception and organisation of cooperative games
    • • Managed a team of 15 people for 6 months; coordinated the organisation of an incentive with 150 participants • Liaised between hotels and service managers at the client's office • Improved sales techniques (+20% of sale price per person between 2010 and 2011) • Adapted to small and large clients, largest client : CNP Assurances
    • Event Organisation – Creation of treasure hunts
    • • Promoted the events: 9,000 booklets distributed between France and Germany (coverage area: 4,000km²), website and community management (newsletters, content, forum moderator and ccontributor as author) • Prospecting and coordination with partners in the field: 30,000 km travelled for 50 prospects and a 90% success rate • Managed a 150,000 € budget; lowered costs by 50%; diversified source entries and improved revenues by 50% • Spokesperson for press conferences, local press interviews and radio (Europe 1) • Managed more than forty partnerships (Hermès, Saint-Louis, Lalique, CNP Assurances, Crédit Mutuel, local administration entities, natural parks, associations, craftsmen…)
    • Children summer camps and adventure trips for 7 to 17 year-olds
    • • Conceived and wrote a range of 10 different trips, for 250 overnight stays in 2012 (30% more than in 2011) • Visited more than 150 hotels in different regions of France: Haute-Savoie, Alsace-Lorraine, Vendée, Tarn, Ile de France • Recruited and managed guides to accompany the children's groups (up to 18 children and 4 employees per team) • Promoted sales: tourism professional fairs, leaflets, catalogues, web site, travel agencies, press
  • HSBC, Paris, from Jul. 2001 to Oct. 2004

    Financial Engineer, Model and Market Risk Department

    • • Responsible for the update and development of market risk data
    • • Calculations: Value at Risk, sensitivities, covariance matrixes, econometric analysis of realized volatility
    • • Implemented and developed a new procedure for bond-basket-bootstrapping
    • • Responsible for the update and development of market risk data
    • • Intensive training program: Mastère Spécialisé Techniques Financières (Post-Master's Degree in Financial Techniques), ESSEC Business School, Cergy, France


  • JUSSIEU UNIVERSITY, Paris, France, 2001

    Master’s Degree in Management and Finance for Engineers,

  • MARNE-LA-VALLEE UNIVERSITY, Marne-la-Vallée, France, 2000

    Maîtrise de Physique des Matériaux (Bachelor of Science in Physics) - (Major de promo - Top graduate)

  • MARNE-LA-VALLEE UNIVERSITY, Marne-la-Vallée, France, 1999

    Licence de Physique et Applications (Undergraduate degree in Physics and its applications)


  • CNAM, Paris, France, 2010-2013

    Web-marketing evening class (Undergraduate degree in Web Marketing)

  • PHILOSOPHICAL CIRCLE, Fraternity, from 2009


  • ROTARY FOUNDATION,Club des Lilas, 2012

    Volunteer, Responsible for digital communication


    Pianist, passed the "CFEM" (Licentiate Performance Diploma


  • Privates

  • Hermès, Saint-Louis, Lalique, CNP Assurances, Expansciences, Crédit Mutuel, Hiving, Gaïatrend, DNA, Ouest France, Républicain Lorrain, Casino Barrières, Hôtels/Restaurants gastronomiques, Europe 1, artisans…...
  • Publics

  • CRT Lorraine, ADT Bas-Rhin, Parc Naturel régional des Vosges du Nord, Office national des Forêts, Club Vosgien, Offices de tourisme, associations de protection de l'environnement, hébergements verts...



  • html5/css5/JS/Jquery

  • less

  • Twitter Bootstrap

  • Illustrator

  • Photoshop

  • phpMyAdmin

  • Magento

  • Excel/VBA

  • Pimcore

  • php

  • JavaScript

  • GitHub



  • Italian

  • English

  • Spanish

  • Portuguese

Contact information

  • Homnibus Design - Alexandre Fabretti
  • Address: Rue de Richemont 9
  • 1202 Geneva
  • VAT: CHE-310.127.543 TVA
  • Phone: +41 78 852 10 29
  • Email: alexandre.fabretti ( @ ) homnibus-design.com